Privacy
Effective October 10, 2026
In short: we collect what we need to make and ship one book, we share it only with the companies that help us do that, we don't sell it, and we delete what we don't need. Write to [email protected] to see or delete your data.
What we collect
- For the front page preview: the name and birthday you type, and whether to look up the name in the boys' or girls' name charts. Previews are deleted after 30 days, whether or not you order.
- If you ask us to email you a front page: your email address, with the name and birthday on that front page. We use them to send you that front page and one reminder about three weeks before the birthday. Nothing else, no newsletter. Every email has a link to unsubscribe, which deletes your email address right away.
- For an order: the same details plus your dedication and signature, your email address, and the shipping name and address you choose at PayPal checkout.
- To keep the site working: your IP address, kept for up to one day to limit how many previews can be made, and standard server logs.
- To improve the page: an anonymous count of which steps are used (for example, whether a preview was printed), with the type of device. No cookies, no IP address and nothing that identifies you.
We don't collect card numbers (PayPal handles payment).
Advertising: our home page uses the Meta Pixel. It tells Meta (Facebook and Instagram) when someone visits, prints a front page, asks for it by email, starts checkout or completes an order, so our ads reach people more likely to be interested and we can tell whether they work. Meta may set a cookie and receives your browser and device details with those events. We don't send Meta the names, birthdays or email addresses you type. Under some U.S. state laws this can count as "sharing" personal information for targeted advertising. You can turn it off below, and we automatically honor the Global Privacy Control signal from your browser.
When you enter another person's name and birthday, please make sure they would be happy for you to do so.
Who we share it with
Only with the companies that help us make and deliver your book, and only what each one needs:
- PayPal processes your payment and refunds, and gives us your shipping address.
- Lulu prints and ships the hardcover. It receives the book files, the shipping name and address, and your email for delivery notices.
- Resend sends our emails to you (the front page you asked for, the reminder, and your order emails).
- Cloudflare delivers our website securely.
- Meta receives the advertising events described above from our home page, unless you opt out.
The history texts in the books are written for each date with the help of an AI service. It only receives the date, never names or any other personal detail.
We don't sell your personal information. Apart from the Meta Pixel described above, we don't share it for advertising.
How long we keep it
- Previews: 30 days.
- An email address you gave us for a front page: until you unsubscribe, and at most 13 months.
- High-resolution printing files: 120 days after your order, so we can reprint if something goes wrong.
- Your order record and your PDF: up to five years, for accounting and so you can download your book again. You can ask us to delete them sooner.
Your choices
You can ask us to show you, correct or delete the personal information we hold about you by writing to [email protected]. We answer within 30 days. We won't treat you differently for asking. Residents of California and other U.S. states with privacy laws have these rights under those laws.
Your privacy choices
Do not share my personal information for targeted advertising: this turns off the Meta Pixel on this browser.
Children
Our site is for adults ordering gifts and is not directed at children under 13. We don't knowingly collect information from children. A book may name a child as its recipient only when ordered by an adult.
Security
Your order page and your PDF are reachable only through a private link that is sent to you. Our site uses encrypted connections, and the data is stored on servers we control.
Changes
If we change this policy, we'll update the date at the top of this page.